OWNSILENT Newsroom
2 minute readThe Lamborghini Urus made history when it launched in late 2017 as the world's first Super Sport Utility Vehicle (SSUV), redefining the high-performance SUV segment with supercar-level dynamics wrapped in versatile, everyday usability. Unveiled on December 4, 2017, at Lamborghini's Sant'Agata Bolognese headquarters, the original Urus drew inspiration from the futuristic lines of the Aventador and the bold, muscular presence of the legendary 1980s LM002 "Rambo Lambo," while pioneering a new era for the brand.
Powered by a 4.0-liter twin-turbo V8 producing 650 CV (478 kW) and 850 Nm of torque, the Urus delivered blistering performance: 0-100 km/h in 3.6 seconds, a top speed of 305 km/h, and the ability to tackle on-road thrills or light off-road adventures thanks to its permanent all-wheel drive, adaptive air suspension, and multiple drive modes including the signature "Corsa" setting. Deliveries began in spring 2018, with pricing starting around $200,000 (approximately £165,000 in the UK), quickly making it Lamborghini's best-selling model and a massive commercial success—accounting for over half of the brand's deliveries in subsequent years and helping Lamborghini shatter sales records.
The Urus's aggressive styling, with sharp angles, hexagonal motifs, and a low-slung stance, combined supercar aggression with SUV practicality, seating up to five and offering ample cargo space. It appealed to a new wave of buyers, expanding Lamborghini's customer base dramatically and proving the viability of luxury performance SUVs.
For owners of the classic pre-hybrid Urus models (2018–early variants, including the original and Performante), aftermarket enhancements like widebody kits remain hugely popular to amplify that timeless aggressive look. A prime example is the OWNSILENT M-Style Venatus S Dry Carbon Fiber Wide Body Kit, compatible with 2018–2025 Urus models (including S and Performante). Built from lightweight, high-strength dry carbon fiber, it widens the stance for a more muscular profile, improves aerodynamics, and features components such as extended fenders, bold bumpers, side skirts, and aero accents—all with a striking exposed weave finish.
Explore the kit in detail here:
[OWNSILENT M-Style Venatus S Dry Carbon Fiber Wide Body Kit for Lamborghini Urus](https://www.OWNSILENT.com/product/OWNSILENT-m-style-venatus-s-dry-carbon-fiber-wide-body-kit-for-lamborghini-urus-s-p-2018-2025)
This upgrade perfectly complements the original Urus's raw, non-hybrid character, turning an already iconic super SUV into an even more head-turning custom masterpiece. Professional installation advised for flawless integration!