Dbrand Tweet Controversy & Apology Explained

Dbrand Tweet Controversy & Apology Explained

Dbrand Social Media Controversy

Dbrand Social Media Controversy

Dbrand, founded on November 11, 2011 (11-11-11), specializes in customized protection products for electronics such as smartphones, gaming consoles, etc.

Recent Social Media Controversy

On Monday, April 8, X (formerly Twitter) user @BhuwanChitransh tagged Dbrand's official X account in a post detailing their dissatisfaction with a laptop skin from the company. Dbrand's official X account responded offensively to Chitransh's name, sparking outrage and accusations of unprofessionalism and racism.

Two days later, on Wednesday, April 10, Dbrand issued an official statement via X, acknowledging their mistake, apologizing to Chitransh, and offering $10,000 as a gesture of goodwill. Despite this, Dbrand asserted its history of poking fun at customers on social media and expressed no intention to cease this practice.

Response from Marques Brownlee (MKBHD)

Popular YouTuber Marques Brownlee voiced his disapproval of Dbrand's actions and stated he would not work with the company until the offensive post was deleted.

Dbrand's Response and Apology

Dbrand responded to the criticism, explaining their decision to leave the offensive tweet up temporarily and their commitment to being more mindful in the future. They also clarified that the $10,000 offered to Chitransh was "hush money."

Support Interaction

Dbrand's official support account, @robot, offered a solution to Chitransh's issue before the controversy erupted, demonstrating a different tone from the company's main page.

While Dbrand has a history of responding to customers in a rude manner as part of its branding, the comment directed at Chitransh was widely condemned as crossing a line.

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